Price Family Vineyards & Estates Price Family Vineyards and Estates logo

Our Story

Price Family Vineyards & Estates is a family of vineyards and wineries owned by Bill and Eva Price. It includes 370 planted acres of Sonoma Coast vineyard, spread through out Durell Vineyard, Gap's Crown Vineyard, Walala Vineyard, One Sky Vineyard, and other select vineyards in development listed below. Our wineries include Three Sticks, LUTUM and Head High Winery.

Three Sticks

The Three Sticks philosophy is to produce wines of world-class quality from exceptional vineyards in Sonoma County.



Lutum focuses on small-production, single-vineyard Pinot Noir and Chardonnay.


Head High

Head High wines foster community, enrich the environment and deliver balance and vitality.


Our Vineyards

Bill and his wife in the vineyard

Our Founder, Bill

Bill Price is an investor and believer in the Sonoma County wine industry. Starting with the Durell Vineyard in 1997, Price Family Vineyards & Estates' creation underscores his commitment and passion for Sonoma vineyards, wines and people. He has dedicated nearly two decades to strategic investments in vineyards, wineries and long-term winemaker partnerships. He works with excellent vineyards and winemakers of distinction so the collective vision for each vintage and piece of land comes through. He is also a great guy, who loves nature, his family and has a wicked sense of humor.